The Falsehood of email open rates

Why should you ignore your email delivery service reporting system for email open rates? Because they are notoriously unreliable. if they were valid then I would agree, they ‘might’ have some value. But unfortunately many of your customers email reader clients block images. Supposedly for the user’s privacy. Alas tracking the images is the only way the … Read moreThe Falsehood of email open rates

What actually is a direct response copywriter.

Direct Response is concerned with Salesmanship. Not your badly pressed suit, greaseback hair and cheesy grin salesman you understand, but salesmanship it is. Oversimplified, I agree, but essentially, Salesmanship. It was first defined as “Salesmanship in print” By copywriter John E Kennedy back in 1904 but it was later re-defined as “Salesmanship Multiplied”. So, it’s … Read moreWhat actually is a direct response copywriter.