What can a freelance copywriter do for your business?
Imagine for a moment, someone who can remove all the confusing parts of your product or service and write them out in a way that anyone can understand.
That’s what a freelancer can do.
You see, the main advantage of using a copywriter is that they are able to see your market and product from an outsiders point of view.
And find ways to match the two together.
Why is this important?
Well, everyone has their own motivations, we all have motivations all the time.
When we’re hungry we’re motivated to eat.
When we’re thirsty we’re motivated to drink.
Matching the motivations of your market to your product or service is the primary job of a freelancer.
A good copywriter understands this.
Let’s run through an example quickly.
Jade has high blood sugar and her doctor has told her she must reduce it through diet.
Jade doesn’t know how to do that, she ‘thinks’ she eats well but her medical report suggests otherwise and she’s worried that if she doesn’t get it under control she will have to take drugs and eventually might have serious complications.
She sees and ad for a product. ‘Simply and Easily Control your blood sugar with the foods you already eat’.
Now, Jade may not buy that product, but I hope you can see why she would be much more interested in it than someone who has no blood sugar issues.
It’s all about specifics.
Questions like, how does your product satisfy a want need or desire your marketplace has?
But of course you don’t have to make a full time thing out of this.
Freelancers work for many organisations and see marketing approaches in many different ways. They’re free as it were to choose which projects to take on and which clients to service.
And my advice is for them to choose the best, because life is too short to be unhappy. choose great clients who have products that genuinely help people and you will both be on to a winner.
So what information will a freelance copywriter need.
Well, you have a need, that has to be clearly communicated and understood. It’s no use saying I want an article about 8 things to do with xxx and not communicating to the writer at what stage of the selling process the reader will be at.
There are different stages of a person’s awareness.
Aware but ignorant.
Aware and informed.
Up to speed.
Knowing at what stage of the prospect’s journey is crucial.
So, the point is; a freelancer needs a lot of information.
My advice? Send your freelance copywriter everything you have, past promotions, current promotions, what the competition is doing. The manual, course, or book itself.
If you want to find out more or ask a question give me a buzz and we’ll have a simple chat about what it is you need.