Email and newsletter copywriter

email and newsletter copywriter
Copywriter book

What an Email and Newsletter Copywriter can do for you.

Keeping in contact with your prospects and clients by email is the single most cost effective and profit producing method you can use.

Call it a Newsletter, e-blast, email marketing or EDM marketing.

Basically all the same thing.

And using an email copywriter is the easiest and most stress free way of doing it.

Let’s be honest. You don’t have the time to do it how you think it should go. There are things about it you don’t understand. And you’re overwhelmed with questions and queries from other parts of you business all the time.

Writing email is the last thing on your mind.

It might be the last thing on your mind, but you know you have to do it.

Besides we’re not even talking about low open rates and poor click throughs that many have trouble with.

Very frustrating.

Today’s world needs a light touch. Something fun that they are interested in and you can provide a whole world of infotainment about your product and what they can do with it.

You might be surprised at how versatile this can be.

A newsletter copywriter can really jazz up your email and get people responding.

That’s the object… Yes?

Email copywriter wins the day.

For example:

Say you are trying to get someone to click through to your sales page, here’s an example email I successfully sent out to get new clients.

Example Email

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Subject: One sad day in April 1983 luck ran out for a lot of people.

Someone lost his head, yet others hit the jackpot.

Here’s what happened:

Queens, New York, April 14th 1983.

Charles Dingle 23, was on parole, high on cocaine and drinking in a bar.

At some point he got into an argument with the bar owner which ended with Dingle shooting him in the head.

Which was one way to win an argument I suppose.

Very quickly Dingle realised the consequences of what he had done and tried to cover his tracks.

First he turned the bar into a hostage situation, holding 4 female (performers) hostage.

Then He took the liberty of brutally raping one of them.

Then, He forcibly pressed another (a trainee mortician) into removing the bullet from the bar owner’s head.

After her failure to do so he ordered her to cut his head off with a steak knife. This, all in a vain quest to cover up the evidence of what he had done.

Wait, it gets better.

His car fails to start, therefore he proceeds to catch a cab with two of his hostages and the severed head in a cardboard box.

After arriving in the Washington Heights district of Manhattan, He promptly fell asleep and consequently was arrested by local police shortly after.

Quite a gruesome story you will probably agree.

But not the worst.

So why is it still talked about and mostly remembered even today, and who did win in this gruesome tale?

It’s all to do with the reporting of the incident.

The front page of the New York Times read: “OWNER OF A BAR SHOT TO DEATH; SUSPECT IS HELD.”

That pretty much covers it, doesn’t it? Ok boys let’s go home it’s a ringer.

Bzzzzt wrong!

This is a great example of going the extra mile. To look at it from others eyes and going beyond what you see yourself. Over at the New York Post however they took a different angle.

This was their headline for the story:

HEADLESS BODY IN TOPLESS BAR.”

and this headline is the reason the story is remembered even now.

It impressively demonstrates the importance of the Headline in copywriting.

You won’t be surprised to learn that these are the techniques I use in the copy I write for my clients, click here to find out how a copywriter might work for you.

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That’s a pretty good example of drawing someone into your email by talking about something else and then swinging it back to what you DO want to talk about. in this case hiring a copywriter.

The late great copywriter Gary Halbert called it the paradigm shift.

I guess copywriters like to give ‘names’ to things like that.

Anyway.

What if you sent out DAILY email like that, do you think people would look forward to reading them?

All the evidence says that they do.

Book me as your email and newsletter copywriter and let me take the creative load from your shoulders and put more cash in your pocket.

To start a conversation buzz me up on my contact page. I’ll get straight back to you.