My Adventures as an Alternative health copywriter.
Or, how to get your health message across when people are fixated on going to their Doctor to do the old Big Pharma suck up.
Hi, I’m Ian Dove and I’m a copywriter. My wife thinks I should rattle when I walk because of all the supplements I take.
For starters, you should know that I nearly died when I was 8, I had a horrible stomach ulcer problem when I was 28 and I’m a runner too.
Plenty of relatable experience in there.
I do take supplements and they help me with my running. Or let’s put it this way, I notice when I’m NOT taking them.
I’m a bit of a numbers geek and record all my heart rates paces and whatnot, I like statistics.
I take ZMA regularly and I’ve been known to be partial to a little PQQ too.
It all begins in your gut.
Just recently (in the past 18 months) I’ve become interested in gut flora and how it affects so much of our bodies.
When I was in my late 20’s I was getting awful stomach ulcers, doc kept prescribing the Big Parma stuff, I’d take it, the ulcers would go away and I would stop taking the Big Pharma stuff. Sure enough, the ulcers always came back.
So, I went to the doc ‘again’ and complained bitterly about being young and not wanting to suffer like this for the rest of my life.
The tldr; version is that apparently I had an over-growth of a gut bacteria which was weakening my stomach lining. it was called H.Pyroli.
Doc gave me some ‘REALLY’ strong antibiotics and haven’t had a day’s trouble since. ‘touches wood’. Maybe too strong.
Anyway, has my gut ever been the same as it was before the ulcers? Well I won’t go into embarrassing detail here you might be eating your lunch.
So, I decided to do something about it and for this I took a Protylectic Enzyme mix and I have to say how amazed I was at the results, gosh look I’m even giving a testimonial.
It even dried all my allergies up and cleared my head. Try some why don’t you?
For these reasons alone I’m well qualified to be your Alternative health Copywriter.
As far as your project is concerned the most important thing will be your proof.
I don’t know if you have noticed, but when people hear about a new supplement they search to see if there is any proof that the claims do what they say.
If you don’t have bundles of testimonials or double blind placebo studies then we probably can’t make it work.
Sorry, that’s the way it is.
We can Big Pharma bash as well, but that’s wearing a bit thin, there might be an angle in Cheap Chinese imports.
Who knows, and I won’t unless you tell me what you are trying to achieve.
Do you Just need a Tickle?
Maybe your copy just needs a tickle, a spruce up or a refresh, which is much cheaper because we don’t have to do tons of research (because it takes a long time which makes it expensive).
Just while you are here, you are probably worrying about my fees so I’ll tell you right off that you can expect to pay about £25 or $30 per hour. But this obviously depends on how much work is needed and I won’t know that until you…
Send me a message and we can have an informal conversation. Maybe I can help you with your alternative health copy.