The Falsehood of email open rates

Why¬†should you ignore your email delivery service reporting system for email open rates? Because they are notoriously unreliable. if they were valid then I would agree, they ‘might’ have some value. But unfortunately many of your customers email reader clients block images. Supposedly for the user’s privacy. Alas tracking the images¬†is the only way the … Read more The Falsehood of email open rates

What actually is a direct response copywriter.

Direct Response is concerned with Salesmanship. Not your badly pressed suit, greaseback hair and cheesy grin salesman you understand, but salesmanship it is. Oversimplified, I agree, but essentially, Salesmanship. It was first defined as “Salesmanship in print” By copywriter John E Kennedy back in 1904 but it was later re-defined as “Salesmanship Multiplied”. So, it’s … Read more What actually is a direct response copywriter.