Why should you ignore your email delivery service reporting system for email open rates? Because they are notoriously unreliable. if they were valid then I would agree, they ‘might’ have some value. But unfortunately many of your customers email reader clients block images. Supposedly for the user’s privacy. Alas tracking the images is the only way the … Read more The Falsehood of email open rates

In the old days (before the internet came upon us). A lot of sales were done face to face. Someone had to go out and visit the client or customer to make the sale. That was traditional salesmanship at work. Particularly if you were selling COLD from door to door. You would learn pretty quickly … Read more How Old Skool techniques can help us with prospecting email

Sometimes finding a zany fact or two can really help us get our message across. Say for instance you are a company who produces IT security products and you want to promote your retinal and fingerprint user verification systems. How might you do this? Well, to a security minded IT manager this might seem like … Read more Difficult market? Zany facts might be the answer.

Have you ever done any face to face selling? That’s it. Why is this important? Well, if you are hoping to hire a copywriter to increase or multiply your sales then, surely it makes sense to hire someone who has sold something. Someone, who understands the process, the meanings behind common objections and how to … Read more Good question to ask a prospective copywriter

Direct Response is concerned with Salesmanship. Not your badly pressed suit, greaseback hair and cheesy grin salesman you understand, but salesmanship it is. Oversimplified, I agree, but essentially, Salesmanship. It was first defined as “Salesmanship in print” By copywriter John E Kennedy back in 1904 but it was later re-defined as “Salesmanship Multiplied”. So, it’s … Read more What actually is a direct response copywriter.